WhatsApp AI assistant for sales and support.

The problem

A manufacturer and distributor was fielding a constant stream of WhatsApp messages: price checks, stock questions, order status, and complaints, all answered by the same small team that was supposed to be selling. Replies slowed after hours, answers varied by who picked up the phone, and promising leads got buried under routine questions.

Our approach

We built an AI assistant on the WhatsApp Business API that answers from the company's own catalogs, price lists, and policies, looks up live order and stock data to act on requests, and switches between Indonesian and English as the customer does. It qualifies new leads with a few questions and hands any conversation to a human with full context when confidence drops or the customer asks. Alongside it we built an internal app where the team sees every conversation, takes over threads, and reviews what the assistant is saying.

The outcome

Customers get a correct answer in seconds, at any hour, in their language. Routine questions no longer reach the sales team, so the team spends its day on qualified leads the assistant has already warmed up. Every handoff arrives with the full conversation, and management can finally see what customers are asking.